With a 40 mm pile height and a pile weight of 1,370 g/m², Estrella 40 Recycle provides a luxurious, dense, and soft appearance. Its high fiber density ensures a comfortable and premium look suitable for high-end garden applications and professional landscaping projects. The most defining characteristic, however, lies in its material composition: the yarns consist of 60% post-consumer recycled materials, setting a new benchmark in sustainable artificial grass production.

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Post-consumer materials: the technical foundation of a circular product

Post-consumer (PC) materials originate from consumer waste that has completed its lifecycle. These materials are collected, sorted, cleaned, and processed into new raw materials suitable for manufacturing. Examples include used PET bottles, packaging, or textiles that receive a new purpose after recycling.

Using post-consumer materials imposes stricter technical demands on the production chain. The origin must be demonstrably traceable, and the material must meet consistent quality requirements to be suitable for yarn extrusion. Compared to post-industrial materials — which come from industrial waste streams — post-consumer recycling is more complex but significantly more impactful from a sustainability perspective. It directly reduces consumer waste and lowers the environmental footprint of new artificial grass production.

Estrella 40 Recycle combines post-consumer and post-industrial recycled input to achieve a balance between sustainability and performance. According to the manufacturer, this combination is rare in the industry due to strict quality control, traceability, and material management requirements. It results in a technically stable product while maintaining a significantly higher recycled content than standard artificial grass.

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Global Recycle Standard: an international benchmark for transparency and trust

The Global Recycle Standard (GRS) is a globally recognized certification framework used to ensure transparency, traceability, and reliability in products containing recycled content. For resellers and distributors, GRS offers an objective foundation for communicating sustainability claims to customers, partners, and international stakeholders.

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Key components of the GRS certification framework

1. Traceability
   All recycled input must be verifiably traceable back to its origin. This prevents incorrect labelling and ensures that the declared percentages of recycled material are accurate.
2. Independent audits
   Certified third-party auditors verify production sites, documentation, and material flows to confirm compliance.
3. Chain-of-custody requirements
   All supply chain partners must meet environmental, chemical, and social criteria to maintain certification status.
4. Minimum recycled content
   A product must demonstrate a verifiable recycled content percentage. Estrella 40 Recycle exceeds common market standards with its 60% post-consumer content.

For resellers, GRS is becoming increasingly relevant as global procurement processes and sustainability regulations intensify. It enables businesses to offer verified, future-proof alternatives within their product portfolio.

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Sustainability in international markets

The demand for sustainable artificial grass products is rapidly expanding across Europe and global markets. Stricter requirements around green claims, environmental reporting, and circular material use have led retailers, municipalities, and project developers to prioritize traceable and certified products.

Estrella 40 Recycle aligns with:

• public procurement criteria focusing on recycled content
• sustainability requirements from large retail organisations
• international landscaping and architecture guidelines
• the increasing demand for circular, low-impact materials

Thanks to its high post-consumer content and alignment with GRS principles, Estrella 40 Recycle meets expectations of international clients who consider sustainability a non-negotiable requirement.

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Commercial advantages for dealers and distributors

For professional resellers, Estrella 40 Recycle offers clear strategic benefits:

Enhanced differentiation

With one of the highest post-consumer percentages in the industry, this product stands out as a genuinely sustainable option.

Stronger market positioning

Dealers can present themselves as forward-thinking suppliers aligned with global sustainability expectations.

Relevance in tenders and public projects

Products with traceable recycled input are favoured in public and private procurement processes.

Stronger customer communication

Clear metrics such as pile height, recycled percentages, and certification frameworks provide a transparent and trustworthy sales foundation.

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Internal references for additional information

• Explore the full Europe Grass Recycle Collection.
• Read more about our sustainability philosophy at the about us page.

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Estrella 40 Recycle represents the next generation of sustainable artificial grass: technically advanced, aligned with international standards and built with an exceptionally high percentage of post-consumer recycled content.

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